Real Examples of Berger’s Six ‘STEPPS’ for Viral Marketing
Examples of brands that channelled the right stepps
In today’s society, a single suggestion may have a significantly larger influence, prompting word-of-mouth marketing (WOMM) or word-of-mouth advertising methods to take advantage of the possibility.
Many best practices and marketing approaches support organic word of mouth, but campaigns — notably on social media and other advertising channels — can be designed specifically to increase an online company’ social visibility.
According to Nielsen, 92% of individuals prefer referrals from friends and family than any other kind of promotion. WOMM’s effectiveness in conversion has been confirmed through scholarly study.
So, how do you do it? How can you harness the power of word-of-mouth marketing?
Prof. Jonah Berger explains, in Contagious, that viral marketing content or strategies have one or more of six characteristics. These are the STEPPS.
Therefore, here we will illustrate how:
- Hermes channelled the power of social currency
- Every time is Tiger time
- Dove teaches us that we can be grey and gorgeous
- Red Bottoms stand for one name only
