Hi MVWE, I just read an interesting article in the NY Times, I really liked it, thought about sharing it with you as I think you also like stories about marketing/society with watches https://www.nytimes.com/2022/01/27/fashion/watches-gender-zenith.html#:~:text=%E2%80%9CBy%20next%20month%2C%20Zenith%20will,into%20men's%20and%20women's%20collections.